SEO
When my cousin started her small online skincare shop in Yangon, she believed that posting on Facebook every day would be enough to bring lots of customers. She arranged her products beautifully, wrote cute captions, and even did late-night live selling. But weeks passed, and only a few people bought mostly relatives and close friends. She felt sad and confused because she knew people were searching online for skincare but somehow, they couldn’t find her.
One day, a friend suggested trying something called SEO tools. At first, we both looked at each other like, “SEO what?” We had no marketing knowledge, no fancy skills. But we decided to explore, hoping it might help. And that decision became the turning point for her business.
As we started using SEO tools, everything slowly made sense. The tools scanned her website and found things we had never even thought about like slow loading pages, missing titles, and wrong keywords. It showed us that customers were searching for very simple words like “acne cream Myanmar” instead of the English product names we used. When we changed the website content to match real customer searches, Google began to understand what her shop was about.
SEO tools also showed where her website appeared on Google search. At first, we were on page 8, which explained why no one saw it! But every time we fixed something the tools recommended, her ranking improved. It felt like climbing stairs, slowly but surely. We also discovered what her competitors were doing, which keywords they used and what content brought them customers. It wasn’t copying, it was learning smartly.
After a few months of following the tools’ suggestions, something amazing happened. Strangers began messaging her, saying, “We found your shop on Google!” Those messages felt like small victories that made all the effort worth it. She didn’t need to rely only on Facebook anymore. Google became her biggest source of new customers and she didn’t have to spend money on ads every day.
In conclusion, I realized that SEO tools don’t magically make your business famous. But they guide you step by step, showing what to improve so customers can finally find you. For many businesses in Myanmar, showing up on Google can be the difference between being invisible and being successful. My cousin’s skincare shop grew because she learned to understand how people search online and SEO tools helped her do that.
