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Learning Digital Marketing
SEO

SEO Basics for Beginners

  • Objective: Understand what SEO is and why it matters.
  • Key Topics:
    • What is SEO?
    • Importance of SEO for websites and businesses.
    • Types of SEO (on-page, off-page, and technical).
    • Introduction to keywords and search intent.
    • Overview of search engine algorithms (Google, Bing, etc.).

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Keyword Research Masterclass

  • Objective: Learn how to identify and use the right keywords for your audience.
  • Key Topics:
    • What is keyword research?
    • Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs).
    • Long-tail vs. short-tail keywords.
    • Mapping keywords to content.

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Content Strategy and SEO

  • Objective: Learn how to create content that ranks and engages users.
  • Key Topics:
    • Content ideation based on keyword research.
    • The role of evergreen content.
    • Blog post structure for SEO (intro, headings, bullet points).
    • Importance of updating old content.

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Who is Ma Ei?

Ma Ei is a goal-oriented SEO specialist helping businesses enhance their online presence and achieve measurable growth through strategic search engine optimization. Passionate about understanding search algorithms and user behavior, she specializes in crafting tailored SEO strategies that drive organic traffic, improve rankings, and increase conversions.

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